Museum Resources


Modern Museum Marketing
An up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor, determine their wants and meet those desires. All aspects of museum work is presented: fund raising, exhibit development, collection policy, staff development, etc. Includes detailed charts to develop mission statements, marketing plans, interview visitors, develop advertising, perform continuing assessment of the museum.

Marketing and Public Relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize

Mission-Based Marketing by Peter Brinckerhoff is a terrific example of one of those "helper" books. It does more than "help" me. It helps organizations look at their marketing programs, their missions, their customers and their staffs. It is very easy to read and very well organized with plenty of concrete examples and case histories.

Audience Building: Marketing Art Museums

Te Papa's Marketing and online presence
- Developing a marketing plan

Museum Maketing Blog (UK)

Increasing Visitors and Donations in the Shadow of the Great New York Museums (Case Study)

Marketing the V&A

Learning & interpretation: evaluation at the V&A

How to Deal with Complaints Top Ten Tips. Click here

Arts In Transition Project: Report and Discussion Paper
Towards a culture of shared resources: Building an environment for the long-term sustainability of the arts in Canada

IEG Sponsorship Report

Strategic Planning Manual

Museums Australia's Strategic Planning Manual in PDF format. This manual has been developed by Museums Australia and was supported by a grant provided through the Department of Communications Information Technology and the Arts (DCITA)

Marketing Stategy template The Marketing Strategy Evaluation template can help you identify and evaluate the strategic marketing aspects of your product or service

Writing Your Marketing Action Plan from  the Scottish Arts Council 

E-Mail Newsletters for the Museum and its Visitors There is a new marketing medium that is cheap and has large distribution potential

Event Planning is a tempate for those planning and marketing significant events

Strategic Planning (in nonprofit or for-profit organizations)
Simply put, strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not.

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